Background

Today, there are huge environmental problem across the world, with excessive consumption. In rough numbers , of all produced food, we throw 25 % in the trash. Of all this food waste, 35% is vegetable and fruits. These are horrendous facts, and it has to change! It’s about time we start reducing our vegetable wastage and start regrowing our food- for ourselves and for our future generations.

” I have always been very passionate about environmental questions. A few years ago I read an article about the possibility to regrow vegetables. I have since then been regrowing plenty of leeks in my kitchen window. However, I came to the notion that the leeks needed some support in order not to lie flat on the counter. ” 

– Madeleine Nelson (creator and designer of Regrow)

hemsidan-hand-med-purjolok

After experimentering with different prototypes, we found that a triangular frame to be the best solution. The triangular frame makes it easy to place the product on many glasses/ vases.

hemsidan-regrow-uppifran

The new design needs to keep the leeks steady and straight which will give a bigger regrowth. Regrow is an easy-to-use tool for recycling food waste, as well as a beautiful and a welldesigned decoration for your home.

hemsidan-vekrtyg

In February of 2017 I had a collaboration with Swedish design store Designtorget. I got the opportunity to prelaunch my design and it got tremendous positive response from the media and the public around Europe as well as the US. Today, Regrow is in production and manufactured in Sweden!

Hemsida-miljobild

There is a saying that one individual can’t save the world but maybe Regrow can at least give a little push in the right direction.